Dawn of the Living YouTube Ads

Dawn of the Living YouTube Ads

I am sorry to say so, but soon we will not be able to click through many YouTube advertisements. The platform has just announced that the content creators who monetize the ads that play during their videos will be able to choose whether or not their viewers can or can not pass the ads. If they decide that we cannot, well, we will not be able to – watch the ad or go home. This feature will go live this week, and will work on both new as well as old videos. Oh, and if you thought that the un-clickthroughable advertisement on YouTube is not grazing enough, much of it will be about how musical.ly is now called Tik Tok. Splendid, YouTube… splendid. The only upside to the situation is that these ads will not be longer than 20 seconds. At least for now…

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