Google Instant Search is dead

Google Instant Search is dead

Hurray! Or not, if you like it. I am the one writing this article, though, and I utterly hated Instant Search, so deal with it. Again, hurray!

Introduced to Google in 2010, Instant Search is a feature that you all know, even if not by name. You know how, when typing something into a Google Search Engine, suggestions used to appear under the text window, changing depending on what you type further on? That was the Instant Search. Spearheaded by Marissa Mayer, vice president of search and user experience back in the day, Instant Search’s point was to save the user’s time by allowing her/him to type part of the search request and then just click on the (presumably) fitting suggestion instead of writing it all. Unfortunately, Instant Search turned out to be more annoying and troublesome than actually helpful (again, I know some of you feel otherwise, but this is my article and I will allow myself a brief moment of happiness). Feature caused lag, especially on mobile phones; more annoyingly, I would accidentally select it with my thumb and then have to go back or type my search again. More often than not, Instant Search wasted my time instead of saving it.

Well, no more. I seem to not have been the only one with issues against Instant Search. Thanks to our feedback, Google decided to kill off the feature. Google spokesperson said

” We launched Google Instant back in 2010 with the goal to provide users with the information they need as quickly as possible, even as they typed their searches on desktop devices. Since then, many more of our searches happen on mobile, with very different input and interaction and screen constraints. With this in mind, we have decided to remove Google Instant, so we can focus on ways to make Search even faster and more fluid on all devices.”

which is PR for ”we made a feature that does not work well and now we’re backing out of it. Please keep liking us”. What do you think? Will you miss Instant Search, or are you happy that it is gone?

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