The device is available at Apple Stores and a number of resellers, both Wi-Fi-only and cellular models. The carriers who sell it are Claro and Vivo in Brazil, KT, SK Telecom, and LG U+ in Korea and AIS, dtac, and TrueMove in Thailand. The watch’s price is R$3,999 in Brazil, ₩539,000 in Korea, and ฿14,400 in Thailand.