Apple Store in Amsterdam, yesterday, 2:20 pm. Crew of firefighters from Amsterdam’s fire department arrived after being called by the store’s employee. The reason they were called was an iPhone smartphone that started to smoke, releasing toxic waste into the air. The device did not start a fire, nor anyone was burnt by it, but three people have been treated on site by the ambulance workers due to suffering breathing difficulties. While no official statement has been released, it is rumoured that the whole event was caused by a faulty iPhone battery that melted down. Whatever happened, the danger was soon removed and te store reopened on 3:00 pm.