Or at least way too many of us are. While users number of Facebook and Snapchat stagnate, Instagram is seeing a radical increase in usage, passing the 800 million users recorded in September 2017, ten months ago. Snapchat’s daily user grow in Q1 has only been 2.13% and Facebook’s has been 3.14% – Snapchat’s, un turn, reached almost 5%. Instagram’s rapidly growing popularity might be the reason for the platform to kick off IGTV, video hub that is supposed to rival YouTube. I do not see this happening but good luck! It is not like Instagram itself is not a gold mine by this point – according to eMarketer, Instagram will generate $5.48 billion in U.S. ad revenue in 2018, 70% more than in 2017.
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