Instagram reaches 1 billion monthly users. Congrats, we are now officially married to social media

Instagram reaches 1 billion monthly users. Congrats, we are now officially married to social media

Or at least way too many of us are. While users number of Facebook and Snapchat stagnate, Instagram is seeing a radical increase in usage, passing the 800 million users recorded in September 2017, ten months ago. Snapchat’s daily user grow in Q1 has only been 2.13% and Facebook’s has been 3.14% – Snapchat’s, un turn, reached almost 5%. Instagram’s rapidly growing popularity might be the reason for the platform to kick off IGTV, video hub that is supposed to rival YouTube. I do not see this happening but good luck! It is not like Instagram itself is not a gold mine by this point – according to eMarketer, Instagram will generate $5.48 billion in U.S. ad revenue in 2018, 70% more than in 2017.

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