We smartphone people have been on our toes for weeks now, checking out every piece of info on the Samsung’s hot new phone, and are now impatiently waiting for its release on April 21st – but what about the people who aren’t in the know? There are (I think) lots of people who would love to get their hands on an S8 or S8+, but simply are not aware of these phones. Samsung has thought of that, and aired very first Galaxy S8 TV commercial, and I personally love it.

The premise is that of an old-design phone showing clips of people entertaining themselves with energetic activities – there is a girl boxing in the ring, a small kid playing neat drums, grandpa showing young’uns how to kick the ball and such. Every one of them deals a heavy blow, one of the phone’s bezels fall off, eventually leaving the device in a neat, lean shape of Galaxy S8. As well or bad as I told it, it looks very cool – see for yourselves.