Lenovo plans on continuing the Moto trademark and abandoning its own logo

Lenovo plans on continuing the Moto trademark and abandoning its own logo

Lenovo has bought the Moto brand in 2014. So far, the Moto devices have not been selling very well, but Lenovo must be seeing a lot of potential in the brand, since they plan to rebrand all their products under this trademark. The official reason seems to be the better recognizability of the brand. The first change so far is the change of chairs – Gina Qiao has become a new chief of Mobile Business Group, replacing Xudong Chen.

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