Yusaku Maezawa, the owner of the online fashion store Zozotown, has recently announced that he will pay 1 million yen to the 100 people who retweet his message. The message states that Zozotown has made 10 billion yen during the new year’s sale-off – no wonder Maezawa feels like splurging a hundred million on some PR :D. His message has been retweeted 4.5 million times so far, which sets a new Twitter record.

And yet, this is not even the most outrageous of billioner’s ideas; on 2023, Yusaku Maezawa will be the first tourist to board Elon Musk’s space ship.