Europeans can pre-order the phone now via the Xperia Store. It cost is €749 in mainland Europe and £649 in Great Britain. Handset is sold in Luminous Chrome and Deepsea Black colour variants. In some countries, bonus items are being added to the pre-ordered phones, e.g. a of Sony MDR-100ABN headphones in Germany or Sony MDR-NC750 earphones in the UK. Phone can be pre-ordered until the 31st of June, and will become available in retail soon after.
Think you'll be buying one yourself? Let us know why.