Adult video producer Vivid Entertainment has announced plans to bring a channel to the UK-bound Google TV platform.
The porn purveyor is boasting that it's the first TV-based app that'll make sexually explicit content available through Google TV, which has struggled to offer in-demand content since its launch.
A Vivid spokesman said that all of its top content will be available for the channel (including XXX parodies and educational videos) and the company hopes to expand to more connected TV platforms soon.
Vivid co-chairman Steven Hirsch says: "[Google TV] "is a central part of our making Vivid available everywhere concept, which gives fans unified access to our content through their personal computers, mobile devices, tablets, television sets and DVD players."