As our columnist Gary Marshall EXPLAINS, Nokia's unveiling of its FANCY new Windows Phones wasn't quite what we EXPECTED.
"Faced with a familiar problem - everybody knowing exactly what they were going to unveil - Nokia decided it was time to shake things up a bit," he REPORTS.
"First, [CEO] Stephen Elop kept pronouncing the company's name in a funny Canadian accent, and then they let a madman loose on stage."
That "madman" was Kevin Shields, a man whose JOB TITLE - senior vice president of program and product management for the smart device - means his business cards are the size of those COMEDY CHEQUES you see in charity photoshoots.