Apple iPhone XR, a budget flagship that costs more than most flagships, does not sell well. Who would have thought? According to the stock market index Nikkei, customers interest in XR turned out to be lesser than Apple anticipated, and the company was forced to lower the number of XR production lines. Unfortunately, we do not have the specific sales numbers. What we have is knowledge that Apple has increased the production rate of iPhones 8 and 8 Plus. This repeats last year’s scenario, in which iPhone 7 became a much more popular choice after its price dropped due to the release of 8.
It was not long ago that Apple decided it will not publish its smartphones’ sale numbers anymore. From now on, the company will only publish its quarterly revenue. Such move is most usually read as an attempt to cover the decline of interest in the company’s product. Too bad, I guess?