European mobile operators 3 UK and 3 Italia wish to introduce ad block technology in mobile phones.
As the first in Europe before mentioned operators want to prevent occurring in excess of baners, and all this can be possible thanks to technology from company Shine, an Israeli company allows you to block ads on the mobile web browsers.
The website TechCrunch reports that more than 60 operators around the world are in talks on the implementation of new technology, and operators 3 UK and 3 Italia have announced that in their case the client will have to choose whether to enable blocking and what advertising will be affected.
Users should not have to pay for data transmission from advertising, so therefore the idea is going to be really interesting and quite possibly will facilitate the browsing of mobile internet in the future for all users.