BlackBerry intends to focus on the production of smartphones middle class

BlackBerry intends to focus on the production of smartphones middle class

Later this year, the Blackberry company plans to introduce two Android phones at prices competitive with other smartphones. This idea was born at the customer response to the last phone model – BlackBerry Priv. According to the consumer feedback , price of about $ 700 was too high, most of them declared willingness to buy such a product for an amount not exceeding $ 400. John Chen, CEO of BlackBerry following a market analysis of sales and after hearing the reaction of public opinion, declared the change of strategy of the company. As promised, now he intends to focus on smartphones middle class. We already know that one of the new smartphones is to have a built-in touch screen, while the second is to have a physical keyboard. Both, of course, will run the Android operating system.

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