Zero Quit Kit is a set of items created by Ro that is supposed to help those addicted to nicotine to give up their addition. It contains bupropion, which is a medicine that quenches nicotine cravings, nicotine gum and, interestingly, an app that allows one to track their no-smoking progress as well as enables counseling with Ro physicians. Obtaining the kit does not come fast nor cheap, though; first you have to participate in a $15 online consultation, and then buy a kit per month for $129 each. Still cheaper than smoking, I guess.